Label
YX Labels
YX Labels, formerly HYBE Labels Japan, is the Japanese subsidiary of HYBE Corporation. The label rebranded in February 2025 after eight years operating under the HYBE name. Based in Tokyo and led by CEO Han Hyun-rock, YX Labels manages &TEAM and operates as a bridge between J-pop and K-pop production methodologies. The label was founded September 29, 2017 as Big Hit Entertainment Japan, changed to HYBE Labels Japan on March 30, 2021, and became YX Labels on February 14, 2025. The new name conveys the company's mission to establish a new axis in Japanese pop music while leveraging HYBE's global production infrastructure.
Fans Also Ask
What is YX Labels?
YX Labels (株式会社YX LABELS) is a Japanese entertainment company under HYBE Japan, formerly known as HYBE Labels Japan. The label rebranded on February 14, 2025 with the corporate ethos Youth, eXtreme, and eXcellence. Its flagship act is &TEAM, the nine-member boy group formed through the &AUDITION - The Howling - project.
Who are the artists under YX Labels?
&TEAM is the primary act under YX Labels, having debuted in December 2022. The label also produced boy group aoen through the Oen-High survival show in 2025, though aoen transferred to the newly established JCONIC label in January 2026 as part of HYBE Japan's multi-label restructuring.
Why did HYBE Labels Japan rebrand to YX Labels?
HYBE Labels Japan rebranded to YX Labels on February 14, 2025 as part of a broader identity shift under HYBE Japan. The new name reflects the motto Youth, eXtreme, and eXcellence, signaling a more distinct brand identity separate from the HYBE parent name.
What is &TEAM's connection to YX Labels?
&TEAM is a nine-member boy group that debuted in December 2022 under what was then HYBE Labels Japan (now YX Labels). The group was formed through the &AUDITION - The Howling - project and promotes actively in both Japan and South Korea.
Is YX Labels part of HYBE?
Yes. YX Labels operates under HYBE Japan, which is the Japanese subsidiary of HYBE Corporation. The label was originally founded as Big Hit Entertainment Japan before becoming HYBE Labels Japan and rebranding to YX Labels in February 2025.
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