Jeon Soyeon

Jeon So-yeon (전소연), known professionally as Soyeon, is one of the clearest proof points that an idol can still operate as the real creative center of her act. As the leader, main rapper, songwriter, and producer of i-dle under CUBE Entertainment, she has shaped the group's sound, pacing, and conceptual logic more directly than most active stars in her lane.

That authority was visible before i-dle ever debuted. Soyeon broke out through Produce 101 and Unpretty Rapstar 3, then launched her solo run with Jelly before pushing further on the Windy EP and Beam Beam. Her solo work matters because it isolates the same instincts that drive the group: restless arrangements, sharp toplines, and a taste for records that hit harder once the first hook is over.

By 2026, Soyeon's role reaches well beyond performing. She is part producer, part strategist, and part taste-setter for the artists orbiting her, including projects such as Baby DONT Cry. HITKULTR tracks her as both a star and an operator because that is the real scale of what she does.