CUBE Entertainment
CUBE Entertainment (큐브엔터테인먼트) is a South Korean entertainment company founded in August 2006 by Hong Seung-sung (former president of JYP Entertainment) and Shin Jung-hwa. Originally established as Playcube Inc., the company rebranded to its current name in 2011 and operates from headquarters in Seongdong-gu, Seoul.
CUBE pioneered the "self-composing and self-producing" idol model. Their roster spans multiple K-Pop generations: 4Minute and BEAST (now Highlight) in the early 2010s, BTOB and CLC mid-decade, and PENTAGON, i-dle, LIGHTSUM, and NOWZ in recent years. The label built its reputation on granting creative autonomy to artists, with i-dle Jeon Soyeon and PENTAGON Hui among K-Pop most prolific idol-producers.
The company weathered significant turbulence in 2018 when the HyunA and E'Dawn dating controversy led to both artists departures. Revenue recovered through 2019-2020 driven by BTOB and i-dle success. In May 2025, i-dle renewed their contracts and dropped the "(G)" from their name, signaling a new era for CUBE flagship girl group. Their U-Cube subsidiary with Universal Music Japan handles Japanese market activities.
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Latest Articles
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