TREASURE

TREASURE (트레저) is a ten-member South Korean boy group formed by YG Entertainment through the 2018 survival show YG Treasure Box. The current lineup includes Choi Hyun Suk, Jihoon, Yoshi, Junkyu, Yoon Jae-hyuk, Asahi, Doyoung, Haruto, Park Jeong-woo, and So Jung-hwan.

The group debuted on August 7, 2020, with single album The First Step: Chapter One, launching a tetralogy that sold over one million copies in five months. Their debut single "BOY" became the first TREASURE track to reach 100 million YouTube views. Following singles "I Love You" and "MMM" established them as a commercial force, while b-side "Darari" from The Second Step: Chapter One became one of the most-streamed K-pop songs of 2022 on Spotify.

TREASURE expanded their international presence with major tours across Asia and Japan. Their 2024 Relay Tour REBOOT drew 300,000 attendees across sixteen performances in seven Japanese cities, breaking their own record from the previous year. In May 2024, single "King Kong" marked a continuation of their "Reboot" era following the 2023 album that signaled a new sonic direction.

The group underwent a leadership transition in December 2024, with Junkyu and Asahi taking over from founding leaders Choi Hyun Suk and Jihoon. A rapper sub-unit featuring Hyunsuk, Haruto, and Yoshi is set to debut in 2026, while the group prepares for their next Korean comeback and world tour. TREASURE became the first Korean act to hold a fan meeting at Tokyo Dome, a testament to their extraordinary popularity in Japan.