BH Entertainment
BH Entertainment (비에이치엔터테인먼트) is a powerhouse South Korean talent agency founded on June 2, 2006, by actor Lee Byung-hun and his longtime manager Son Seok-woo. The agency's name derives from Lee's initials, though it has become synonymous with the company motto "Be Happy."
Lee invested ₩400-500 million to launch the agency after becoming dissatisfied with previous management. What started as a one-man operation for Lee's activities has grown into one of Korea's most respected talent rosters. In 2008, BH merged with Byulnan Actors, adding Han Chae-young and Jin Goo.
Major signings including Han Hyo-joo (2009), Han Ga-in (2012), and Han Ji-min (2013) established BH as a home for top-tier actresses. Recent additions include Kim Go-eun, Park Bo-young, Park Hae-soo, and GOT7's Jinyoung.
In 2018, Kakao Entertainment acquired 30% of BH, completing full acquisition by January 2019. The company has expanded into production, co-producing Netflix's Money Heist: Korea (2022) and Concrete Utopia (2023). In February 2025, Squid Game breakout Jung Ho-yeon signed with the agency.
Fans Also Ask
Who are the artists under BH Entertainment?
Who founded BH Entertainment?
What notable productions have BH Entertainment artists appeared in?
What is BH Entertainment known for?
What is BH Entertainment's connection to Squid Game?
Latest Articles
Lee Byung-hun and Han Ji-min to Lead 'The Koreans,' Disney+'s Korean Remake of 'The Americans'
Disney+ has ordered The Koreans, a Korean-language reimagining of FX's The Americans, starring Lee Byung-hun and Han Ji-min as North Korean sleeper agents in early 1990s South Korea. Director Ahn Gil-ho helms the production, with principal photography now underway in Seoul.
Park Min-young, Yook Sungjae, and Go Soo Confirmed for SBS Office Romance 'Nine to Six'
SBS has confirmed the full cast for its upcoming office romance Nine to Six, starring Park Min-young, Yook Sungjae of BTOB, and Go Soo in his first romance drama in 15 years. The drama, adapted from the 2021 Chinese hit The Rational Life, is set for the second half of 2026.
Kim Se Jeong Leaves Jellyfish Entertainment After 10 Years, Signs With BH Entertainment
Singer and actress Kim Se Jeong has officially signed with BH Entertainment, closing a 10-year chapter at Jellyfish Entertainment that took her from Produce 101 trainee to one of K-entertainment's most versatile stars.
Kim Min Ju Leads Her First Drama in Still Shining Opposite Jinyoung
The former IZ*ONE member takes her first lead role in JTBC's Friday drama, co-starring with GOT7's Jinyoung in a spring romance that marks a major career milestone.