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#K-Culture
14 articles

K-EXPO Inkigayo in Paris Uses Taemin and NCT WISH to Sell a Bigger Korea Story
K-EXPO Inkigayo in Paris now has a six-act final lineup, but the deeper play is still Korea using K-pop to anchor a broader export showcase in France.

IVE's Gaeul Joins Reading Korea as Seoul Tries to Make Books Social Again
IVE's Gaeul has joined South Korea's 2026 Reading Korea campaign, giving a government reading push a youth-facing K-pop voice as officials try to reverse falling reading habits.

Korea Just Recruited 1,152 Creators From 98 Countries to Build Hallyu's Next Growth Engine
South Korea has recruited 1,152 creators from 98 countries and paired that scale with a separate 120-person field program, showing how Hallyu is evolving into a creator-led K-culture distribution system.

Sumi Jo's ambassador role gives K-culture a classical power move
Sumi Jo's new foreign ministry role turns Korea's most decorated soprano into a one-year face of K-culture diplomacy, broadening Hallyu beyond idol pop.

Daniel Dae Kim Turns CNN's K-Everything Into Hallyu's Biggest Mainstream TV Event Yet
Daniel Dae Kim's new CNN series K-Everything premieres May 9 and turns South Korea's rise in music, beauty, food, film, and fashion into a mainstream global TV event.

Korean Original Musicals Are Quietly Building a Global Export Lane
Korean original musicals are moving from local prestige to real export strategy, with The Last Man headed to London and titles like Fan Letter and Hongryeon already proving they can travel.

Korea and India Turn K-Pop Momentum Into a Film Co-Production Play With Amor
Korea and India are moving beyond K-pop fandom into a formal film co-production lane with Amor, a planned Mumbai Korea Center, and a broader push to build K-content infrastructure in India.

Seoul bets 2.7 trillion won on Chang-dong K-Entertainment Town to build a year-round K-pop hub
Seoul is investing 2.7 trillion won in Chang-dong K-Entertainment Town, a Seoul Arena-led district built to turn concerts, tourism, retail, and hospitality into one year-round K-pop economy.

Ji Ye-eun and Vata Confirm Relationship After Dating Reports
Ji Ye-eun and dancer Vata confirmed their relationship on April 13, turning a fast-moving report into a clean, agency-backed K-culture headline.

Olympic Figure Skater Cha Jun Hwan Signs with Fantagio, Eyes Entertainment Career
Korea's top male figure skater signs his first entertainment agency contract with Fantagio, joining Cha Eun-woo and Kim Seon-ho's agency as the 'sportainer' trend accelerates.

RM's Quiet Donation Just Gave Korean Art History a New Catalog
A donation RM made in 2022 has resulted in a new catalog of 24 traditional Korean paintings held in global museums, published by the Overseas Korean Cultural Heritage Foundation.

Netflix's Made in Korea Is the India-Korea Film Collaboration We Didn't Know We Needed
Netflix's Made in Korea, premiering March 12, is the first-ever India-Korea film collaboration on a major streaming platform, starring Priyanka Mohan and Squid Game's Park Hye-Jin.

Felix and Jun Ji-hyun Named Honorary Ambassadors for France-Korea 140th Anniversary
The French Embassy in Korea has appointed Stray Kids' Felix and actress Jun Ji-hyun as honorary ambassadors to mark 140 years of France-Korea diplomatic relations.

KPop Demon Hunters Demolishes Disney with Perfect Annie Awards Sweep
A film rooted in Korean mythology and K-Pop culture just swept all 10 Annie Award nominations, shutting out Disney and Pixar at animation's biggest ceremony. The Korean Wave conquers Hollywood animation.