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#SM Entertainment

42 articles

aespa members pose in a monochrome concept image for the WDA and Lemonade rollout
K-Pop5 min read

aespa and G-Dragon Turn WDA Into Lemonade's Real Opening Statement

aespa's WDA featuring G-Dragon arrives May 11 before Lemonade on May 29, turning a prerelease single into a true K-pop event play.

PakMay 11, 2026
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Jaehyun in the official Mono fan-con announcement image released after his May 2026 military discharge
K-Pop5 min read

Jaehyun's Mono Fan-Con Tour Starts in Seoul One Month After Military Discharge

Jaehyun is moving fast after military service. His Mono fan-con tour opens in Seoul on June 6 and 7 before heading to Macau, Jakarta, Bangkok, and Taipei, with ticket sales starting May 11.

PakMay 6, 2026
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Fans browsing merchandise inside SMTown Store Shanghai, SM Entertainment's new official offline store in China
K-Culture5 min read

SM Entertainment Just Opened Its First Official Offline Merch Store in China

SM Entertainment has opened SMTown Store Shanghai, its first official offline merchandise store in China, turning K-pop merch demand into a live retail test in one of Shanghai’s busiest commercial zones.

PakMay 4, 2026
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U-Know Yunho at an SM Entertainment press event ahead of his first solo concert launch
K-Pop4 min read

TVXQ's U-Know Yunho Sets First Solo Concert Tour After 23 Years

TVXQ's U-Know Yunho will open the first solo concert tour of his 23-year career in Seoul this July, with U-KNOW PROJECT 26 : SCENE#1 leading a wider global rollout.

PakMay 1, 2026
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Ningning posing against a red backdrop in an oversized ivory jacket for Gucci's ambassador release portraits
K-Fashion4 min read

Ningning Becomes Gucci's Newest Global Brand Ambassador

Ningning has officially joined Gucci as a global brand ambassador, turning a months-long fashion build into a confirmed luxury-house relationship just ahead of aespa's May 29 LEMONADE comeback.

PakApril 29, 2026
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Taeyong in a pastel official portrait used during the WYLD album announcement rollout
K-Pop5 min read

Taeyong Announces First Full-Length Solo Album WYLD

Taeyong's first full-length solo album WYLD lands May 18 with 10 tracks and major self-writing credits, giving his post-discharge era a much bigger frame.

PakApril 28, 2026
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Lucas Leaves SM Entertainment, Closing His Last NCT-Era Tie. Image: SM Entertainment
K-Pop5 min read

Lucas Leaves SM Entertainment, Closing His Last NCT-Era Tie

Lucas officially ended his SM Entertainment contract on April 24, closing the final formal tie to his NCT and WayV era after a long stretch of solo limbo.

PakApril 25, 2026
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XngHan poses in a dark studio concept photo for his first mini album Glow.
K-Pop6 min read

XngHan's First Mini Album 'Glow' Drops April 27 With Fanmeeting, Full Xoul Crew

Former RIIZE member Seunghan releases his debut mini album 'Glow' under the XngHan&Xoul brand on April 27, 2026. The five-track EP blends pop house with R&B, preceded by a fanmeeting at XSCALA Seoul.

PakApril 24, 2026
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Sumi Jo performing onstage in a white gown during the rollout for her 40th anniversary album Continuum
Music5 min read

Sumi Jo signs with SM Entertainment for 40th anniversary album Continuum

Sumi Jo joins SM Classics as its first exclusive recording artist, with Continuum set for May and a reported EXO Suho duet adding crossover intrigue.

PakApril 22, 2026
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aespa performing live on stage in white sparkly outfits during their SYNK aeXIS LINE world tour
K-Pop5 min read

aespa Maps 25-Stop 2026-2027 World Tour Starting in Seoul

aespa has announced a 25-stop 2026-2027 world tour starting in Seoul on August 7 and 8, with dates across Asia, the Americas, and Europe.

PakApril 22, 2026
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SM Entertainment executive Kim Ji-won in Billboard Women in Music 2026 coverage
Music4 min read

Billboard Women in Music 2026 Spotlights Five K-Pop Executives

Billboard Women in Music 2026 recognized five executives across BigHit Music, HYBE x Geffen, JYP Japan, ONE Label, and SM Entertainment, underscoring K-pop's growing corporate power.

PakApril 21, 2026
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SMTR25's 'We Go Up' sharpens the Reply High School rookie rollout.
K-Pop5 min read

SMTR25's 'We Go Up' sharpens the Reply High School rookie rollout

SMTR25's We Go Up turns Reply High School into more than a trainee show, giving SM Entertainment a clean, high-control pre-debut momentum play.

PakApril 19, 2026
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President Lee Jae Myung with JYP founder Park Jin-young at the Popular Culture Exchange committee launch
K-Culture5 min read

HYBE, SM, JYP, and YG Are Building Fanomenon, the K-Pop Festival Korea Hopes Can Rival Coachella

HYBE, SM, JYP, and YG are discussing Fanomenon, a proposed 2027 mega-festival that could become K-pop's most ambitious live-business project yet.

PakApril 17, 2026
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Composite cover image of Leeteuk and Heechul for SUPER JUNIOR-83z
K-Pop5 min read

SUPER JUNIOR-83z Debuts in July With 1983 Fan-Con Tour

SUPER JUNIOR-83z, the new Leeteuk and Heechul unit, debuts in July 2026 and opens its 1983 fan-con tour in Seoul before heading across Asia.

PakApril 13, 2026
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Promotional artwork showing stylized mountain carvings of Taeyong and Anderson .Paak above a Rock Solid sign
K-Pop4 min read

Taeyong's First Post-Military Single Pairs Him With Anderson .Paak on 'Rock Solid'

Taeyong returns on April 17 with Anderson .Paak collaboration 'Rock Solid,' a first post-military single that feels built for bigger crossover impact.

PakApril 13, 2026
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Irene Gets First Solo Music Show Win for Biggest Fan.
K-Pop4 min read

Irene Gets First Solo Music Show Win for Biggest Fan

Irene took her first solo music show trophy on the April 10 episode of Music Bank, where Biggest Fan beat BTS's SWIM with 7,062 points.

PakApril 13, 2026
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EXO in an official group image released by SM Entertainment during the Reverxe era
K-Pop4 min read

EXO's EXhOrizon Seoul Run Turns 14 Years Into a Live Reset

EXO turns its 14th anniversary into a live statement with EXhOrizon in Seoul, pairing a long-awaited solo concert return with fresh momentum from Reverxe.

PakApril 11, 2026
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Metallic NCT 2026 anniversary artwork from the official campaign site with album-style framing
K-Pop4 min read

NCT 2026 Is Official as SM Starts NCT's 10th Anniversary Era

NCT has launched NCT 2026, a 10th-anniversary project that already points to albums, tours, fan meetings, and a bigger full-brand reset.

PakApril 10, 2026
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NCT 127 members at the Fact Check press conference in October 2023
K-Pop5 min read

NCT's SM Exodus Is Here as Mark, Ten, and Taeyong Exit

Mark, Ten, and Taeyong all concluded their SM Entertainment contracts on April 8, 2026, turning NCT's long-running expansion model into its biggest real-world stress test yet.

PakApril 8, 2026
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Mark Leaves NCT and SM Entertainment After 10 Years.
Music6 min read

Mark Leaves NCT and SM Entertainment After 10 Years

SM Entertainment confirmed on April 3, 2026 that Mark will conclude his exclusive contract on April 8, ending his membership in NCT, NCT 127, and NCT Dream after a 10-year run.

PakApril 7, 2026
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SM Entertainment and UNICEF Korea partnership ceremony signing in Jakarta, March 2026
K-Culture5 min read

SM Entertainment and UNICEF Korea Commit to 60 Indonesian Schools in New Partnership

SM Entertainment and UNICEF Korea signed their fourth partnership on March 27, pledging to install gender-separated toilets and water monitoring systems across 60 Indonesian schools by 2028. Hearts2Hearts members Carmen and Jiwoo attended the Jakarta ceremony.

PakMarch 31, 2026
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SHINee members posing together for a group promotional photo in 2026
K-Pop4 min read

SHINee Announces WORLD VIII: THE INVERT as Key Signals Return

SHINee will perform three nights at KSPO Dome from May 29-31, marking Key's first group activity since his December 2025 hiatus.

PakMarch 29, 2026
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NCT WISH Ode To Love first full album teaser - winged figures in ethereal winter landscape
K-Pop5 min read

NCT WISH Drops First Teaser for Debut Full Album "Ode To Love," Out April 20

NCT WISH drops the first teaser for "Ode To Love," their debut full-length album arriving April 20, 2026. First full album in two years since debut, first post-BoA release.

PakMarch 23, 2026
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BoA official BApal Entertainment profile photo 2026
K-Pop6 min read

BoA Ends 25-Year SM Era, Launches BApal Entertainment

BoA (권보아) officially ended her 25-year contract with SM Entertainment in December 2025 and launched BApal Entertainment on March 3, 2026, marking a historic shift for one of K-pop’s most iconic artists.

PakMarch 22, 2026
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HYO Returns With ‘MOVEURBODY’: Hyoyeon’s Rave Single Drops March 23.
Music3 min read

HYO Returns With ‘MOVEURBODY’: Hyoyeon’s Rave Single Drops March 23

Girls' Generation's Hyoyeon is back as DJ HYO with 'MOVEURBODY,' a Brazilian phonk and hard techno hybrid dropping March 23, plus a live rave night showcase in Seoul on March 21.

PakMarch 20, 2026
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aespa's Winter Donates 200 Million Won to UNICEF and Samsung Medical Center.
Lifestyle3 min read

aespa's Winter Donates 200 Million Won to UNICEF and Samsung Medical Center

Winter of aespa donated 200 million won on March 19, splitting the sum evenly between UNICEF Korea and the Patient Happiness Fund at Samsung Medical Center.

PakMarch 19, 2026
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aespa performing live on stage in white sparkly outfits during their SYNK aeXIS LINE world tour
Music5 min read

aespa Returns in May With What Could Be K-Pop's Biggest Girl Group Album of 2026

SM Entertainment has confirmed aespa is targeting a May 2026 comeback with what's expected to be their second full-length album, building on five consecutive million-seller first weeks.

PakMarch 17, 2026
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aespa as Lotte Duty Free global brand ambassadors for 2026. Image: Lotte Duty Free
Music3 min read

aespa Returns to Lotte Duty Free as Global Brand Ambassadors for 2026

Lotte Duty Free has reappointed aespa as global brand ambassadors, completing the South Korean travel retailer's K-pop ambassador lineup for 2026.

PakMarch 10, 2026
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K-pop girl group Hearts2Hearts Image: SM Entertainment
K-Pop4 min read

Hearts2Hearts Makes History: "The Chase" Hits 100 Million Streams on Spotify

Hearts2Hearts became the first K-pop girl group from the 2025 debut class to hit 100 million Spotify streams, with their title track The Chase crossing the mark on March 9, 2026.

PakMarch 10, 2026
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RIIZE six-member K-pop group promotional photo for Kill Blue anime ending theme KILL SHOT
Film & TV4 min read

aespa and RIIZE Are Scoring Kill Blue: K-Pop Takes Over Anime Season

aespa opens and RIIZE closes Kill Blue, the TV anime adaptation of Tadatoshi Fujimaki's Shonen Jump manga. Both songs drop as the series prepares to premiere April 11 on TV Tokyo.

PakMarch 9, 2026
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SMTR25 trainees in school uniforms for Reply High School on Mnet, 2026. SM Entertainment
K-Pop5 min read

2026 Is the Year of Rookie Boy Groups

SM, YG, Lee Soo-man, and Min Hee-jin are all racing to debut new boy groups in 2026. Here is why everyone moved at once, and what it means for K-pop.

PakMarch 8, 2026
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Hearts2Hearts in STYLE MV. SM Entertainment
K-Pop3 min read

Hearts2Hearts Beats BLACKPINK for First-Ever M Countdown Win

Hearts2Hearts claimed their first M Countdown trophy on March 5, defeating BLACKPINK's "GO" with 9,389 points to 8,239. SM's rookie eight-member group is officially on the map.

PakMarch 8, 2026
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NCT WISH members in Mongolia for On the Map variety show
K-Culture3 min read

NCT WISH's "On the Map" Ends With 46 Million Views and a Global Fandom Explosion

NCT WISH's Mongolia adventure variety show pulled 46 million views across 186 regions, driving 20,000 new Mnet Plus subscriptions and proving the rookie group's global reach.

PakMarch 3, 2026
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Kai in Lacoste green polo shirt for Korea brand ambassador campaign 2026
K-Fashion3 min read

EXO's Kai Bags Lacoste and MAC Cosmetics Ambassador Deals in One Week

EXO's Kai locked in Lacoste Korea and MAC Cosmetics China ambassador deals within 48 hours of each other, becoming the first Korean male artist to hold the MAC title.

PakMarch 2, 2026
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NCT JNJM Jeno and Jaemin debut BOTH SIDES. NCT JNJM / SM Entertainment
K-Pop4 min read

NCT JNJM Debut with BOTH SIDES: Jeno and Jaemin Arrive as One

NCT Dream duo Jeno and Jaemin officially debut as NCT JNJM with their first mini album BOTH SIDES, a six-track set spanning hip-hop, R&B, and hyperpop.

EllaMarch 2, 2026
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Hearts2Hearts group. SM Entertainment
K-Pop4 min read

Hearts2Hearts' First US Showcase Is SM 3.0 in Action

SM Entertainment's newest girl group Hearts2Hearts is heading to New York and LA in March, becoming the fastest SM act ever to reach a standalone US showcase. The speed is the point.

PakMarch 2, 2026
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aespa and Anderson .Paak Keychain single cover art featuring purple fuzzy bag with aespa charm
Film & TV3 min read

aespa and Anderson .Paak Drop "Keychain" for K-POPS! Soundtrack

aespa and nine-time Grammy winner Anderson .Paak have dropped "Keychain," a hip-hop, R&B, and funk track from the K-POPS! film soundtrack, produced by Dem Jointz.

PakFebruary 28, 2026
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KAI for Lacoste
K-Fashion3 min read

EXO's Kai Named LACOSTE Korea Brand Ambassador

LACOSTE Korea has appointed EXO's Kai as its newest brand ambassador. The partnership deepens a collaboration that began at the FW25 Paris fashion show.

HITKULTRFebruary 28, 2026
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Irene of Red Velvet solo comeback March 2026 SM Entertainment
Music3 min read

Irene Is Making Her First Solo Comeback in March 2026

SM Entertainment confirms Red Velvet's Irene will release new solo music in March 2026, her first comeback since the debut EP Like a Flower last November.

PakFebruary 27, 2026
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RIIZE performing at Tokyo Dome during their RIIZING LOUD world tour, February 2026
K-Pop6 min read

RIIZE Just Made Tokyo Dome History: Only 2.5 Years After Debut

RIIZE drew 120,000 fans across three nights at Tokyo Dome in February 2026, setting the record for the fastest K-pop boy group to reach the iconic venue, just 29 months after their debut.

PakFebruary 26, 2026
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Taemin, SHINee member and solo artist, in a promotional photo shoot
K-Pop6 min read

Taemin Leaves Big Planet Made: Inside the Agency Crisis That Forced K-Pop's Biggest Free Agent Out

SHINee's Taemin has terminated his contract with Big Planet Made Entertainment after less than two years, amid unpaid settlements, unauthorized contracts, and a financial crisis affecting multiple artists. He even paid his own staff's salaries when the agency couldn't.

PakFebruary 25, 2026
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Lee Soo-man: The Godfather of K-Pop
K-Pop10 min read

Lee Soo Man's Return: The Godfather of K-Pop Is Free

The three-year non-compete clause binding SM Entertainment founder Lee Soo-man expires at the end of February 2026. A2O Entertainment is already operational, Yoo Young-jin has defected, and a new boy group is in the works. The man who invented the K-pop idol system is building again.

HITKULTRFebruary 24, 2026
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