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TWICE Is Selling Out Arenas, Dominating Fallon, and Turning KPop Demon Hunters Into a Live Spectacle
TWICE sold out three nights at New York's UBS Arena, returned to Fallon with 'Strategy,' and performed KPop Demon Hunters tracks live on a 360-degree stage. The 78-show world tour is the biggest of their career.
February 25, 2026
TWICE just pulled off the kind of week that turns a veteran K-pop act into an undeniable cultural force. Three sold-out nights at New York's UBS Arena. A return to The Tonight Show Starring Jimmy Fallon performing "Strategy." And a live setlist that weaves tracks from the KPop Demon Hunters soundtrack into one of the most ambitious arena tours any K-pop group has ever mounted. In their 11th year, TWICE is not slowing down. They are accelerating.
Fallon, Round Three
On February 23, TWICE returned to Fallon for the third time, following appearances in 2021 ("The Feels") and 2023 ("Set Me Free"). This time, the song was "Strategy," the lead single from their 14th mini album that was later featured on the KPop Demon Hunters soundtrack. Originally released in December 2024 with a Megan Thee Stallion feature, the group performed their own version on the late-night stage in coordinated gray styling that leaned into confident, effortless energy.
The numbers behind "Strategy" tell their own story. The track spent 17 consecutive weeks on the Billboard Hot 100 and surpassed 300 million Spotify streams by the night of the Fallon taping. That kind of sustained chart performance puts TWICE in rare company among K-pop acts in the U.S. market.
The Arena Tour Rewriting the Playbook
The Fallon spot came on the heels of three consecutive sold-out shows at UBS Arena in Belmont Park (February 18, 20, and 21), part of the "THIS IS FOR" World Tour. The production is the most ambitious of TWICE's career: a 360-degree open stage that puts the group at the center of the arena floor, surrounded by fans on all sides. Kinetic platforms rise and fall beneath the members. Translucent LED cubes bloom overhead. Pyrotechnics, CO2 jets, and a live band fill the gaps between costume changes.
This is not idol staging. This is arena-level production that rivals anything from Western pop's top tier. The 360-degree format, in particular, signals a group that has moved past the front-facing concert model and into the kind of immersive experience that acts like Beyoncé and Taylor Swift have popularized. For a K-pop girl group to execute it at this scale across a 78-show global run is a statement of intent.
When Animated Meets Arena: The Demon Hunters Connection
The most telling moment of the New York run came not during a TWICE original, but during "TAKEDOWN." Written for the KPop Demon Hunters animated film and performed by Jeongyeon, Jihyo, and Chaeyoung for the closing credits, the track is a fictional K-pop group's battle anthem brought to life by real idols who helped inspire the film's characters. When the trio took the spotlight at UBS Arena, the crowd's response was explosive.
The KPop Demon Hunters soundtrack, which swept all 10 Annie Award nominations on February 22, has become a bridge between TWICE's existing fanbase and a wave of new listeners who discovered the group through the Netflix phenomenon. At the New York shows, the split was visible: longtime ONCE members with synchronized lightsticks stood alongside newer fans in Huntrix merch and Saja Boys cosplay. Both groups knew every word to "Strategy."
78 Shows. 43 Cities. The Biggest Tour of Their Career.
The North American leg continues with 35 shows across 20 cities through mid-April, hitting Philadelphia, Atlanta, Montreal, Hamilton, Orlando, Boston, Chicago, Saint Paul, Denver, and Austin. After that, TWICE heads to Taipei (March 20-22), then becomes the first overseas female artist to perform at Tokyo's National Stadium (April 25, 26, 28). Eight European cities follow in May and June, wrapping at The O2 in London.
In total, the "THIS IS FOR" tour spans 78 solo concerts across 43 regions. That is the largest world tour in TWICE's history and one of the biggest global runs by any K-pop act in 2026. Under JYP Entertainment, TWICE is operating at a touring scale that cements their position as the definitive K-pop girl group on the live circuit.
Eleven Years and Counting
TWICE debuted in 2015. In an industry where most groups peak within five years, making it to year 11 with this level of commercial momentum is extraordinary. The nine members (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu) have evolved from the bright, hooky pop of "Cheer Up" and "TT" into a group capable of filling arenas worldwide with a production budget to match.
The KPop Demon Hunters connection adds another dimension. TWICE is no longer just a music act. They are part of the broader Korean content wave that has reshaped global entertainment, from Netflix animation to Billboard charts to late-night American television. "Strategy" sitting on both the Hot 100 and a film soundtrack that topped the Billboard 200 is the kind of cross-platform reach that positions TWICE as cultural infrastructure, not just pop stars.
The tour rolls on. Atlanta is next, February 27. If the New York run was any indication, every arena between here and London should expect the same thing: a group with 11 years of proof that they belong at the very top of this game.
