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#HYBE

41 articles

Official World Scout: The Final Piece key visual with a floating puzzle sphere and HYBE x Geffen branding
K-Pop5 min read

HYBE x Geffen's World Scout Finale Is Really a KATSEYE Sequel

HYBE x Geffen used the World Scout finale to pick Sakura, rename Prelude as SAINT SATINE, and test whether the KATSEYE model can scale a second time.

PakMay 12, 2026
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Crowd at Asian Pop Festival 2026 at Paradise City in Incheon, South Korea
K-Culture4 min read

Why Global Stars Keep Using Korea as Their Asia Launchpad

Global artists are using Korea as an Asia launchpad because Seoul's promo machine, export-ready fan culture, and growing concert circuit now deliver regional visibility faster than a standard tour stop.

PakMay 4, 2026
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LE SSERAFIM group photo promoting the 2026 PUREFLOW world tour
K-Pop5 min read

LE SSERAFIM Sets 23 City PUREFLOW Tour for 2026

LE SSERAFIM will open its 2026 PUREFLOW world tour in Incheon on July 11, then push through 23 cities and 32 shows across Asia, North America, and Europe.

PakApril 29, 2026
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BTS performing onstage in a bright pastel-themed concert setting
K-Pop5 min read

K-Pop Album Exports Hit $120 Million as US Overtakes Japan

K-pop album exports hit a record $120 million in Q1 2026, with the US overtaking Japan as the biggest market for physical releases.

PakApril 28, 2026
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Bang Si-hyuk speaks at a podium in front of a HYBE-branded backdrop during a corporate event.
Lifestyle6 min read

Police seek arrest warrant for HYBE chairman Bang Si-hyuk over alleged unfair stock trading

South Korean police sought an arrest warrant for HYBE chairman Bang Si-hyuk on April 21, escalating the company's IPO-era trading probe into a major K-ent corporate crisis.

PakApril 22, 2026
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BTS posing in an official ARIRANG era group image released by BigHit Music
K-Culture6 min read

BTS Turns Las Vegas and Busan Into ARIRANG Fan Cities

BTS and BigHit Music are scaling The City ARIRANG into Las Vegas and Busan, turning tour stops into citywide fan festivals with landmark takeovers, hospitality tie-ins, and culture-driven tourism.

PakApril 22, 2026
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SM Entertainment executive Kim Ji-won in Billboard Women in Music 2026 coverage
Music4 min read

Billboard Women in Music 2026 Spotlights Five K-Pop Executives

Billboard Women in Music 2026 recognized five executives across BigHit Music, HYBE x Geffen, JYP Japan, ONE Label, and SM Entertainment, underscoring K-pop's growing corporate power.

PakApril 21, 2026
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KATSEYE's PINKY UP Hits No. 14 on UK Official Singles Chart.
Music5 min read

KATSEYE's PINKY UP Hits No. 14 on UK Official Singles Chart

KATSEYE's PINKY UP has debuted at No. 14 on the UK Official Singles Chart, giving the group its first top-15 hit in Britain and a major new crossover marker.

PakApril 19, 2026
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President Lee Jae Myung with JYP founder Park Jin-young at the Popular Culture Exchange committee launch
K-Culture5 min read

HYBE, SM, JYP, and YG Are Building Fanomenon, the K-Pop Festival Korea Hopes Can Rival Coachella

HYBE, SM, JYP, and YG are discussing Fanomenon, a proposed 2027 mega-festival that could become K-pop's most ambitious live-business project yet.

PakApril 17, 2026
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KATSEYE members in the official WILD EP cover image announcing the August 14, 2026 release
Music5 min read

KATSEYE Announces WILD EP for August 14 Release

KATSEYE has confirmed its third EP WILD for August 14, with pre-orders already live as the group looks to turn its Coachella heat into a full summer rollout.

PakApril 16, 2026
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Official ENHYPEN BLOOD SAGA in Seoul ticketing graphic showing seating tiers, prices, and presale information
K-Pop5 min read

ENHYPEN Sell Out All 3 Seoul Dates for BLOOD SAGA Before General Sale

ENHYPEN sold out all three BLOOD SAGA Seoul concerts in fan club presale, giving the KSPO Dome kickoff immediate must-see momentum ahead of general sale.

PakApril 10, 2026
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SEVENTEEN performing at the NEW_ encore concert in Incheon. Photo: Pledis Entertainment via The Korea Times.
K-Pop5 min read

SEVENTEEN Renews With Pledis as All 13 Stay Together

SEVENTEEN renewed with Pledis Entertainment as a full 13-member group for the second time, extending one of K-pop's rarest long-term success stories.

PakApril 7, 2026
2πŸ”₯00
&TEAM Unveils Grammy-Linked Producers and BTS Collaborators for April Comeback "We on Fire".
K-Pop6 min read

&TEAM Unveils Grammy-Linked Producers and BTS Collaborators for April Comeback "We on Fire"

&TEAM drops the tracklist for their third mini-album "We on Fire" (April 21), featuring Bang Si-hyuk, a Grammy-winning Bad Bunny collaborator, and producers who have worked with BTS and TXT.

PakApril 7, 2026
4πŸ”₯00
SEVENTEEN to Host 10th CARAT LAND Fan Meeting at Incheon Stadium
Music4 min read

SEVENTEEN to Host 10th CARAT LAND Fan Meeting at Incheon Stadium

The K-pop powerhouse brings their signature fan meeting series back to stadium scale, continuing a tradition that began in 2017.

HITKULTRApril 1, 2026
12πŸ”₯00
CORTIS Announce GREENGREEN EP With Lead Single April 20 and Full Release May 4. Image: BIGHIT MUSIC
K-Pop4 min read

CORTIS Announce GREENGREEN EP With Lead Single April 20 and Full Release May 4

BigHit Music's five-member rookie group CORTIS drop their second EP GREENGREEN on May 4, 2026, with the lead single arriving two weeks early on April 20. First comeback, eight months in.

PakMarch 28, 2026
27πŸ”₯00
CORTIS at a Dior photocall in January 2026. Photo: Wikimedia Commons (CC BY 4.0)
K-Pop5 min read

CORTIS Takes Home Best New Artist at the 2026 iHeartRadio Music Awards

CORTIS won Best New Artist in K-pop at the 13th iHeartRadio Music Awards in Los Angeles, seven months after their debut. Big Hit Music's third group is on a different trajectory.

PakMarch 28, 2026
8πŸ”₯00
TWS performing at the 2024 Melon Music Awards
Music3 min read

TWS Named to Rolling Stone's Future 25 List

Rolling Stone names TWS to its 2026 Future 25 list, recognizing the Pledis Entertainment group alongside Grammy winner Lola Young and Latin act Fuerza Regida as artists shaping the global music landscape.

PakMarch 27, 2026
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BTS in the Life Goes On music video, dressed in pajamas in a cozy living room setting
K-Pop5 min read

BTS "Life Goes On" Crosses 1 Billion Spotify Streams

BTS's "Life Goes On" hit 1 billion cumulative streams on Spotify as of March 21, 2026, making it the sixth BTS track to reach the milestone.

PakMarch 24, 2026
7πŸ”₯00
EL CAPITXN performing on the WHO KILLED EL? world tour, 2026
K-Pop4 min read

EL CAPITXN, TXT's Taehyun, and Jeremy Zucker Drop 'Breaking Through' on March 26

BigHit Music producer EL CAPITXN teams up with TXT's Taehyun and indie-pop star Jeremy Zucker for 'Breaking Through', dropping March 26, 2026.

PakMarch 20, 2026
2πŸ”₯00
ILLIT Announces Fourth EP 'MAMIHLAPINATAPAI,' Dropping April 30 Following Sold-Out Solo Tour.
Music4 min read

ILLIT Announces Fourth EP 'MAMIHLAPINATAPAI,' Dropping April 30 Following Sold-Out Solo Tour

ILLIT drops the curtain on their fourth EP: 'MAMIHLAPINATAPAI,' releasing April 30, 2026 with title track 'It's Me,' announced at the sold-out finale of their first solo tour in Seoul.

PakMarch 17, 2026
13πŸ”₯00
Weverse Con Festival 2026 Drops First Lineup: ILLIT, PLAVE, Wendy and Seven More.
Music3 min read

Weverse Con Festival 2026 Drops First Lineup: ILLIT, PLAVE, Wendy and Seven More

Ten acts including ILLIT, P1Harmony, Wendy, PLAVE, and QWER will kick off Weverse Con Festival 2026 at Seoul's Olympic Park on June 6-7. The genre-spanning lineup signals HYBE's most ambitious festival edition yet.

PakMarch 13, 2026
6πŸ”₯00
HYBE x Spotify partnership announcement graphic
Music5 min read

HYBE and Spotify Partner on Global K-Pop Video Podcast Channel

HYBE and Spotify have announced a global partnership to launch an original K-pop video podcast channel on the streaming platform. The first show debuts March 23, 2026.

PakMarch 13, 2026
5πŸ”₯00
Danielle Marsh in Celine Campaign. Image: Celine
K-Pop3 min read

ADOR Lawsuit Against Danielle Marsh and Min Hee-jin Heads to Trial This Month

ADOR's β‚©43 billion damages lawsuit against former NewJeans member Danielle Marsh and ex-CEO Min Hee-jin begins at Seoul Central District Court on March 26, escalating the most watched legal battle in K-pop.

HITKULTRMarch 11, 2026
4πŸ”₯00
Heeseung Leaves ENHYPEN After 6 Years to Pursue Solo Career
K-Pop6 min read

Heeseung Leaves ENHYPEN After 6 Years to Pursue Solo Career

BELIFT LAB confirms Heeseung is departing ENHYPEN after six years to launch a solo career, while the remaining six members continue as a group.

PakMarch 11, 2026
14πŸ”₯00
TXT. Image: TOMORROW X TOGETHER / BigHit Music
Film & TV5 min read

TXT Is Taking Over the Most Iconic Baby Show in K-Pop History

MBC has announced a reboot of the legendary 2000 variety show, with TXT stepping in as the new stars 24 years after g.o.d made it iconic.

PakMarch 10, 2026
5πŸ”₯00
Five members of K-pop group ILLIT. Image: Belift Lab / HYBE
K-Pop4 min read

ILLIT's 'Magnetic' Breaks Oricon Streaming Record, Fastest Foreign Female Artist to 300M

ILLIT’s debut single β€œMagnetic” hit 300 million streams on Japan’s Oricon in just 101 weeks, the fastest any foreign female artist has ever reached that mark.

PakMarch 9, 2026
8πŸ”₯00
"2026 ADOR BOYS GLOBAL AUDITION". Image: ADOR
K-Pop4 min read

ADOR Is Searching for Its First Boy Group Across 11 Cities Worldwide

HYBE label ADOR launches the 2026 Boys Global Audition across 11 cities. Open to males born 2007 or later with no category restrictions β€” raw talent wanted.

PakMarch 9, 2026
6πŸ”₯00
Yeonjun of TOMORROW X TOGETHER
Music3 min read

TXT's Yeonjun Makes History as First Korean Artist on WBC 2026 Soundtrack

Yeonjun of TOMORROW X TOGETHER is the first Korean artist on the 2026 World Baseball Classic official soundtrack, featuring on "Make It Count" alongside Becky G and Myke Towers.

PakMarch 8, 2026
9πŸ”₯00
LE SSERAFIM Source Music
Music3 min read

LE SSERAFIM and TWS Confirm April Comebacks, Setting Up Spring's Biggest Chart Battle

Source Music and Pledis Entertainment confirm both LE SSERAFIM and TWS are targeting April releases, joining TXT and Park Ji Hoon in an already crowded spring schedule.

PakMarch 8, 2026
13πŸ”₯00
NewJeans group promotional photo
K-Pop4 min read

NewJeans Prepares Trio Comeback as Danielle Exits, Minji's Future Uncertain

Leaked rehearsal footage confirms Hanni, Haerin, and Hyein are preparing new music in London. Minji remains in contract negotiations while Danielle faces a $32 million lawsuit after her December removal from the group.

PakMarch 5, 2026
16πŸ”₯00
TWS 42:CLUB
K-Pop4 min read

TWS Sells Out 2nd Fanmeeting 42:CLUB in One Day, Proving K-Pop's Next Big Thing

TWS sold out all tickets for their 2nd fanmeeting '42:CLUB' on the first day of presales, with three Seoul shows and a Japan leg confirming the Pledis boy group's explosive rise.

PakMarch 5, 2026
9πŸ”₯00
TXT 7TH YEAR: A Moment of Stillness in the Thorns THORN concept photo
K-Pop4 min read

TXT Announces April Comeback: 7th Year, Thorn Concept, and a Promise Kept

TOMORROW X TOGETHER announced their April 13 comeback at MOA CON with a dramatic trailer and THORN concept photos. Their 8th mini album, '7TH YEAR: A Moment of Stillness in the Thorns,' drops April 13, 2026.

PakMarch 1, 2026
60πŸ”₯00
Min Hee-jin
Music5 min read

Min Hee-Jin Offers to Give Up $17.9 Million. The Reason Is NewJeans.

Min Hee-jin won the court case. Now she is handing the money back. At a six-minute press conference in Seoul, she offered to forfeit her $17.9M court victory if HYBE drops every lawsuit tied to the dispute: against her, NewJeans members, former employees, and fans.

PakFebruary 27, 2026
5πŸ”₯00
TXT TOMORROW X TOGETHER ACT TOMORROW world tour, five members in black military jackets against a cinematic backdrop
K-Pop5 min read

Seven Years Ago, TXT Were Just "The Group After BTS." Tonight They Open a Sold-Out Show at KSPO DOME.

TXT closed a 564,000-fan world tour on February 14 and open a sold-out three-night anniversary concert at KSPO DOME tonight. Seven years in, Dream Week is running, MOA CON starts, and the quiet giant of fourth-gen K-pop is right at its peak.

PakFebruary 27, 2026
7πŸ”₯00
Jungkook of BTS in the official Hublot global ambassador campaign, 2026
K-Pop4 min read

Jungkook Went Live at 3 AM, Said Everything He Wasn't Supposed To, Then Had to Walk It Back

Jungkook went live on Weverse at 3:42 AM, talked candidly about HYBE, idol pressure, and just wanting to be honest. The video was deleted. Hours later he went live again to walk it back. Here is what happened.

PakFebruary 27, 2026
7πŸ”₯00
NewJeans group photo featuring all five members
K-Pop7 min read

The NewJeans-HYBE Legal War: Danielle's Exit, a $17.6M Court Ruling, and the Fight for K-Pop's Future

A Seoul court orders HYBE to pay Min Hee-jin $17.6M. Danielle faces a $31M damages claim. V's private messages surface in court. Inside the legal battle reshaping the K-pop industry.

HITKULTRFebruary 24, 2026
6πŸ”₯00
BTS official group concept photo for the ARIRANG era by BigHit Music
K-Pop6 min read

260,000 Fans, 15,000 Tickets, Zero Seconds: Inside the BTS Gwanghwamun Frenzy

Over 100,000 fans crashed the booking site as 15,000 free tickets for BTS's Gwanghwamun Square concert vanished in seconds. Seoul prepares for 260,000 people to descend on its most symbolic public space on March 21.

HITKULTRFebruary 24, 2026
17πŸ”₯10
BTS group promotional photo for ARIRANG era 2026
Music6 min read

When Presidents Call About Concert Tickets: BTS, Mexico, and K-Pop's Diplomatic Power

Mexico's president wrote a diplomatic letter to South Korea's president asking for more BTS concert dates. The response drew a line between soft power and political overreach.

HITKULTRFebruary 24, 2026
7πŸ”₯10
KATSEYE's Manon Takes Hiatus Amid Racism Allegations: What's Really Going On.
Music4 min read

KATSEYE's Manon Takes Hiatus Amid Racism Allegations: What's Really Going On

Days after performing at the Grammys, KATSEYE's Manon Bannerman announced a temporary hiatus. But fans believe the official story only scratches the surface.

HITKULTRFebruary 24, 2026
11πŸ”₯00
Lee Soo-man: The Godfather of K-Pop
K-Pop10 min read

Lee Soo Man's Return: The Godfather of K-Pop Is Free

The three-year non-compete clause binding SM Entertainment founder Lee Soo-man expires at the end of February 2026. A2O Entertainment is already operational, Yoo Young-jin has defected, and a new boy group is in the works. The man who invented the K-pop idol system is building again.

HITKULTRFebruary 24, 2026
37πŸ”₯00
All seven BTS members seated at a press conference table with microphones, photographed by Dukhwa Jang for GQ March 2026
K-Pop6 min read

BTS Returns: Everything You Need to Know About the ARIRANG Era

After nearly four years of military service, BTS reunites with ARIRANG, a 14-track album, a Netflix live concert, a documentary, and an 82-date world tour spanning 23 countries. The biggest comeback in K-pop history starts March 20, 2026.

HITKULTRFebruary 23, 2026
17πŸ”₯00