ITZY's Lia Launches "LIA CHOI" YouTube Channel With Home Tour Debut

ITZY’s Lia (리아) launched her personal YouTube channel “LIA CHOI” (리아초이) on March 18, 2026, becoming the second member of the group to establish her own online space outside of ITZY’s official platform. The debut video, a full home tour that also introduced her dog Bella to viewers, pulled nearly 200,000 views and roughly 46,000 subscribers within the first three days, according to allkpop. That debut-week traction is a strong opening for any creator, K-pop idol or otherwise. Lia (최지수 Choi Ji-su, born July 21, 2000) is ITZY’s main vocalist, the member who quietly carries the group’s vocal ceiling across every release. She has always been present but rarely in the foreground on her own terms. That changes now. The channel name “LIA CHOI” combines her stage name with her real surname, a choice that feels deliberate: this is not an idol channel, it’s hers.

“I’m so happy. I’d always wanted to have an individual channel on YouTube. The other ITZY members and people around me told me they thought I’d do a good job if I had my own YouTube channel, so I mustered up the courage to start one.” Lia, in her debut video on LIA CHOI

What the “LIA CHOI” Channel Offers

Lia’s first video gives viewers exactly the kind of content the channel promises: low-key, personal, and unfiltered. The home tour covers her carefully curated living space, her self-care shelf, and of course Bella, her dog who steals the show at multiple points. Lia also laid out her vision for the channel in the video itself, saying she wants to try “many different concepts” and create what she described as a “healing” experience for viewers. She added that she hopes the channel becomes something “many can relate to,” signaling an intention to connect with fans on a more human level than group content allows. Future episodes reportedly include personal projects like getting her driver’s license and making kimchi with friends, according to allkpop, the kind of everyday content that K-pop fans have been craving from idols for years. It’s casual by design, and that’s exactly the point.

ITZY Members Are Building Independent Platforms

Lia is the second ITZY member to launch a dedicated personal YouTube channel. Yuna led the way with her own channel, and the timing of Lia’s launch closely follows Yuna’s solo debut EP “Ice Cream,” which dropped on March 23, 2026, as announced by JYP Entertainment via the group’s official channels. Both moves point toward ITZY’s members strategically building personal brands while the group remains active on their 2026 world tour. It’s a formula that works. The fan engagement around individual ITZY content is consistent: we covered how ITZY’s “THAT’S A NO NO” went viral earlier this month, reigniting interest in the group across global platforms. Lia’s channel is another thread in that momentum, specifically one that lets fans engage with her as a person rather than as a performance.

Fan Reaction

Midzy (ITZY’s fanbase) reacted with immediate enthusiasm. On X (formerly Twitter), fans shared clips from the home tour within hours of the upload, with “LIA CHOI” trending in multiple K-pop fan communities. The comment section of the debut video filled quickly with messages from fans expressing relief at finally seeing Lia in her own space, outside of the group’s structured promotional schedule. Several posts noted that Lia’s relaxed, candid energy in the video is exactly what long-time fans had hoped to see. For a fanbase that has followed ITZY since their debut in February 2019, a channel like this feels less like a content strategy and more like an arrival.

What to Expect Next

Lia has outlined a deliberate but open-ended content roadmap. Vlogs documenting her everyday life are the core, but she has specifically mentioned plans to film herself getting her driver’s license and cooking kimchi with friends. It is a format that mirrors the success of similar K-pop idol channels in terms of raw intimacy with a fan community that rewards that kind of access. The channel, @liachoi_0721, is live now. With 46,000 subscribers in the first week and a debut video approaching 200,000 views per YouTube channel data, the audience is already there. The question is where Lia takes it from here.