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Six Years Dormant, ITZY's "THAT'S A NO NO" Is Finally Getting Its Moment
ITZY’s 2020 B-side has gone from a forgotten deep cut to a Melon chart climber, 40 million short-form views, and a first-ever music show stage on M Countdown. Sparked by new choreography at their TUNNEL VISION world tour.
March 15, 2026
ITZY (있지) just proved something the K-pop industry rarely gets to witness: a forgotten B-side becoming a genuine cultural moment, six years after it was recorded. “THAT’S A NO NO” (대추노노, Daechu Nono) has gone from a deep cut on their 2020 mini album IT’z ME to a Melon chart climber with 40 million short-form video views, and on March 19 it gets its first-ever music show stage on M Countdown. We’ve been tracking this story since the concert footage started circulating, and what’s happening here is rare.
The Concert Moment That Started Everything
When ITZY kicked off their third world tour, TUNNEL VISION, at Jamsil Indoor Stadium in Seoul this past February, nobody knew they were about to resurrect a 2020 track that most casual fans had never heard of. During the Seoul run, the group debuted brand-new choreography for “THAT’S A NO NO,” a B-side that had sat dormant for six years. The reaction in the arena was instant. The reaction online was bigger.
The official concert cam video, released through JYP’s channel, crossed 3.61 million views and hit number one on YouTube Korea’s domestic daily music video chart on March 8. That’s not a streaming anomaly. That’s a genuine chart moment for a six-year-old deep cut.
The Numbers Don’t Lie
“THAT’S A NO NO” entered the Melon Daily Chart at number 961 on March 2. By March 11, it had climbed to number 191 and was still rising. For context: this is a B-side track from a 2020 mini album that never got a dedicated music show stage when it was originally released. Short-form challenge videos across TikTok, Instagram, and YouTube have now crossed 40 million combined views.
The dance challenge spread fast. TWICE’s Jihyo and Momo posted their version on March 9, which pulled the cross-fandom interest most K-pop groups can only hope for. NEXZ’s TOMOYA joined in. KickFlip’s Keiju and Kyehoon added their own take. When K-pop seniors and juniors across agencies start doing your dance challenge, something has genuinely caught.
The M Countdown Booking That Says It All
Giving a six-year-old B-side its very first music show stage is not something labels do. There’s no marketing playbook for it, no promotional cycle to attach it to. It’s the kind of decision labels almost never make because the promotional machine for a song typically runs hard at launch and then stops. That ITZY’s concert energy was strong enough to reverse that logic says everything about where the group stands heading into 2026.
The dance practice video for “THAT’S A NO NO” dropped on March 14 at 6 PM KST, self-produced by the group. It follows a pattern we’ve been seeing more of: artists owning the content cycle for a viral moment rather than waiting for label-generated assets.
Why This Matters Beyond the Charts
The story of “THAT’S A NO NO” is a story about K-pop’s live performance culture and what it can still do. In an era where everything is engineered for streaming playlists and algorithmic discovery, a physical concert moment triggered a wave of engagement that no marketing campaign could have manufactured. Yeji, Lia, Ryujin, Chaeryeong, and Yuna performed a song they’ve known for six years with new choreography, in front of a live audience, and the ripple reached 40 million short-form video views before anyone at the label had to make a single paid push.
Fan communities on X are calling it a “MIDZY miracle,” and honestly that framing tracks. The organic nature of this is what makes it credible. The kind of virality that gets music show producers on the phone to book a special stage for a 2020 B-side doesn’t happen because of algorithm gaming. It happens because a performance was actually that good.
What’s Next
The M Countdown special stage on March 19 is effectively the culmination of this run, and it’ll almost certainly push the song further up the Melon chart. Beyond that, ITZY’s TUNNEL VISION world tour continues with Manila dates on July 11 at SM Mall of Asia Arena, giving the international MIDZY fanbase something to look forward to. If “THAT’S A NO NO” is still climbing by the time those Manila shows happen, don’t be surprised if it makes the setlist with something even bigger than what Seoul got.
Six years dormant. Forty million views. First music show stage. Some songs just take time to find their moment.
