SBS

Seoul Broadcasting System (SBS, 에스비에스) is one of South Korea’s three major terrestrial television networks, launched on December 9, 1991. Headquartered in Mapo-gu, Seoul, SBS operates as the flagship network of SBS Media Group and broadcasts across a national affiliate network. Unlike KBS and MBC, which operate under government and public foundations respectively, SBS is a privately owned commercial broadcaster, giving it greater editorial flexibility in programming decisions. The network has consistently produced some of Korean television’s most commercially successful drama output. Landmark series include Running Man (2010-present), While You Were Sleeping (2017), Vagabond (2019), Penthouse (2020-2021), and The Glory (2022-2023), which became a global Netflix phenomenon and helped establish SBS as a destination for prestige co-production content. SBS prime-time drama slots -- particularly the Friday-Saturday window -- rank among the most competitive real estate in Korean broadcasting. SBS drama content is distributed internationally through Netflix, Disney+, and streaming platforms across Southeast Asia, Japan, and beyond. In March 2026, SBS launched Phantom Lawyer, a legal thriller starring Yoo Yeon-seok and Esom, premiering March 13 in the network’s Friday-Saturday prime-time slot.